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            <title><![CDATA[The Lyra Web: Observations]]></title>
            <link>http://observer.lyra.com/TheLyraWeb/</link>
            <description>The Lyra Web: the site for imaging industry fanatics</description>
            <copyright>Copyright 2007 by Arsenio Tacardon</copyright>
   
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         <title><![CDATA[Observations: From the Magazine Rack 2010 – What a Difference a Year Makes!]]></title>
         <author><![CDATA[apriede-lyra]]></author>
         <description><![CDATA[[August 26, 2010] In my Observations column just over a year ago, I observed that Time’s Mine was an interesting, ongoing experiment with a personalized magazine. Well, one year (and two months) later, that level of change, in some ways seems trivial. The April 2010 introduction of Apple's iPad is the one significant event over the past 14 months that can be linked to so much more change in the magazine world. ]]></description>
         <link><![CDATA[http://observer.lyra.com/TheLyraWeb/ShowArticle.aspx?ID=2688]]></link>
         <pubDate>Thu, 26 Aug 2010 00:00:00 GMT</pubDate>
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         <title><![CDATA[Observations: Memorable Hard Copy Advertising Taglines—Part Two]]></title>
         <author><![CDATA[apriede-lyra]]></author>
         <description><![CDATA[[July 27, 2010] In last month’s Observations column, I explored some printer industry taglines, after being inspired by an article in Forbes magazine on the “25 greatest advertising taglines.” In this second part of my “tagline” observations, I look at some advertising experiences with HP and our industry at large.
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         <link><![CDATA[http://observer.lyra.com/TheLyraWeb/ShowArticle.aspx?ID=2517]]></link>
         <pubDate>Tue, 27 Jul 2010 00:00:00 GMT</pubDate>
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         <title><![CDATA[Observations: Memorable Hard Copy Advertising Taglines—Part One]]></title>
         <author><![CDATA[apriede-lyra]]></author>
         <description><![CDATA[I have been teaching an MBA-level consumer behavior class recently, and that may be why I gravitated so strongly to a recent online article about favorite advertising taglines. Among the CMO's who participated in the survey that formed the basis of the Forbes article were two from our industry, including Xerox's Christa Carone, who shared some further insights for this column—about taglines generally and some industry specifics.]]></description>
         <link><![CDATA[http://observer.lyra.com/TheLyraWeb/ShowArticle.aspx?ID=2109]]></link>
         <pubDate>Wed, 23 Jun 2010 00:00:00 GMT</pubDate>
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